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Media Release

2 Nov 2009

Hong Kong International Wine Fair 2009
Popping the cork on Australia's wine secrets

Some of Australia's best-kept wine secrets will be unveiled at this year's Hong Kong International Wine Fair.

Regarded as a "New World" wine producer, a choice collection of Australia's best bottled varieties actually emanate from some of the world’s oldest vines.

From the timeless offerings of well-known names of the Barossa Valley to the unique freshness of some of the country’s most highly regarded independent wineries, the Australian pavilion will offer wine lovers a journey into the diversity and quality of Australia's wine offerings.

A vast continent, Australia has more than 100 wine regions, many of which will be represented at this year's fair with almost twice as many wine Australia producers represented as last year.

"Australia is the largest exhibitor at Hong Kong's International Wine Fair," said Australian Consul-General, Mr Les Luck. "This is another sign of Australia's belief in Hong Kong’s growing reputation as a prime international wine market."

Since the signing of the Australia-Hong Kong memorandum of understanding on wine-related business in April 2009, Australian wine industry representatives have been promoting wine tourism and culture, education and training in support of Hong Kong’s development as a regional wine hub.

Responding to the abolition of wine import duties, Australian wine exports to Hong Kong have increased in the 12 months to June 2009 by 60% by volume, up from 19% in the preceding 12 months. More than 7.4 million litres - or over 820,000 cases were imported into Hong Kong, compared with 4.5 million litres in 2008.

Many premium Australian wines are already sold to fine restaurants and hotels in Hong Kong, proving to be a good complement to a wide variety of cuisines, including Chinese and other Asian dishes.

As well as established names, new-to-market wines from all corners of Down Under will be introduced at the Fair, including Northern Territory’s mango wines and mango liqueur, Tasmanian sparkling white and red varietals as well as special boutique wines from regions as diverse at Margaret River in Australia’s west, to Hunter Valley in the east.

Local and overseas wine buyers and media are welcome to find out more and to taste a range of iconic wines at the "Australian Wine Forum" on 5 November, from 4:00pm to 6:00pm in Room N206-208, Level 2, Hong Kong Convention and Exhibition Centre.

Hong Kong International Wine Fair, jointly supported by Australian Trade Commission (Austrade) and Australian Wine and Brandy Corporation (AWBC), opens to trade visitors on 4-5 November and to the public on 6 November.
Media and trade visitors are welcome to register for a VIP tour at the Austrade Booth (3CD30-32 in Hall 3, New Wing). For information on Australian wine, please visit www.wineaustralia.com.
 

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